Shortfall

Shortfalls can be a wake-up call to change billing rates because the prices charged are unrealistic in a business world that has moved ahead. When accident and errors occur in a transaction, product, or service they cost money. Sometimes these costs must be made up by temporarily changing business practices; sometimes a permanent change. Consistency is the mark of an ethical business so this is a delicate move to make. It would seem in most cases to be unethical to fleece clients, however sometimes, (though very rarely) a person has a duty to survive the business in a severe economic crisis. There is always a fine balance between ones duties and ethical obligations in the practical world of business.

     Since fleecing the client is ethically questionable a practical way around this is to raise company rates and increase the cost of materials charged to the client temporarily. Here billing becomes more aggressive. What happens is that the businessperson sees the merits of aggressive billing and keeps those policies in force, thus lowering their ethical standards.

find example of consistency?

survival

accretion