Proprietary Information

Computer example, good will

Trade Secrets

Small business owners hold some information back from the public. Here they are not being transparent and for a good reason. Markups on merchandise can be considerable. Reveling the purchase price can spark outrage in a buyer or it might inspire them to aggressively start haggling for a better price. It is literally none of their business. When customers press business people for prices they are usually put off with lies and deceptions. While this technically might seem unethical to a detached ethicist, they are not the one who must survive a business. Here, one must be in the moment of a transaction to understand how deception is sometimes used. After all the first obligation of a businesses person is to make a profit, and then in the long term run an ethical enterprise.in a way that allows them to flourish.