| Unedited 9/23/11 Home |
Small
Business Ethics |
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Authorities Deception An authoritative deception is played out as a drama that misrepresents material facts
to elicit confidence in the buyer. Here a con
man plays on the emotions of a prospective client representing himself
as an authority no customer would think of challenging. For instance,
a used car dealer represents a car as good. A naive buyer purchases the
car only to find out it had a bad engine. The salesman pleads ignorance
to the fact that it was bad, yet the intonations in his sales pitch assure
the buyer the car was good because he is an authority on such things.
The buyer’s expectation is that the sales person had sufficient
experience to know a good car from a bad one. In fact, the seller, who
is the owner of the dealership, is quite aware of what constitutes a
good car and what constitutes a bad one since he frequently buys cars
from many sources. By virtue of being in the car business, and needing
to make wise judgments about the condition of the cars they buy, the
car dealer could be considered to have "constructive knowledge" of
the condition of the car.
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